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Incorporating Video into Your L&D Strategy

Incorporating Video into Your L&D Strategy
Reading Time: 2 minutes

Video appears to be infiltrating every aspect of our life, and for good reason. It’s simple to consume, swiftly distributes a lot of information, and is frequently more interesting than written or audio content formats.

For these reasons and more, video needs to be a part of any modern talent development strategy. Recent research proved that 41% of talent development professionals are incorporating more video into their learning programs, citing video as a catalyst for engagement in training and e-learning that can improve the ability to remember concepts and details.

Here are a few examples of great ways your organization can use video to take its talent development strategy up a notch.

Onboarding and training employees

One of the most crucial and sometimes ignored parts of cultivating fresh talent is onboarding. It is critical to the long-term performance and engagement of employees since it generates the all-important first impression of the organization. Whether it’s sharing the ins and outs of your industry or setting a first-time manager up for success, a well-thought-out and smoothly executed onboarding program is critical.

It is also a great opportunity for organizations to leverage engaging video content while also enables corporates to train employees very effectively, increasing retention as well as engagement

Work video into your onboarding courses

Video training not only keeps new hires more involved in the process, but it also speeds up the onboarding process, reducing the period between when they are hired and when they can begin making important contributions.

Make more info available to keen employees who want to know more

During their training, many employees may feel compelled to go deeper. They could wish to understand more about the company’s vertical, the skill sets and processes it employs, learn about new skills that could improve their contribution and so on. It’s ideal to make classified on-demand video available for simple access and consumption in these situations.

Video reference materials

The trainer can use instructional videos to get the right instructions and assist the trainees through their program. In these hands-on settings, where visual clues can help make the actions clearer and easier to follow, video is very important.


As eLearning designers, you have to step out of the mindset that your job is only to create basic programs. As a content curator, your job is to facilitate learning by being the bridge that connects learners to relevant and optimized content. Just as museum curators open up a hidden and unknown world of art to the naïve public, a content curator leads his audience to a world of relevant and valuable information which is engaging and drives the user towards newfound knowledge

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